March 30, 2021

A month of firsts

March 2021 marks two important firsts for Impossible Studios. For starters, it’s our first

birthday 🎈 To ring in our second year in business, Impossible Studios produced Canada Goose’s first ever broadcast spot, which will be airing across the US and Canada starting during tomorrow’s NBA All-Star Weekend.

The spot – which is a collaboration between Canada Goose, the NBA and Rhude – was briefed, pitched and produced in a matter of weeks… but under pressure is how our best work is made.

Check out the spot below, ahead of the NBA All-Star weekend.